
PMA FRUITTRADE = CONVENTION + EXPO + BUSINESS ROUNDTABLE = LATIN AMERICA'S MEETING POINT
Walnut bonanza
Record exports, unprecedented prices, production processes adapted to current weather and renowned quality of Chilean nut in the markets, sustain the prosperity of this industry.



If there is a sector that is driving the car of Chilean horticulture, thanks to its growth in recent years and current business results, it is nuts. Because of exporting $ 25 million in 2002, the industry now walnuts in Chile generated US $ 321.6 million in shipments, resulting in an increase of 1186% in the exports of this nut in the course of a decade and a half.
According to the Association of Producers and Exporters of Chile Nuts (CHILENUT), last year, the sector of nuts exported 52.000 tonnes, exceeding by 13.8% shipments 2013 season so far held the record of shipments. And in the same way that volumes have increased, so too have prices, with walnut kilo trading at US $ 6.2 last season, being that in 2002, the average was US $ 2.3.
That is, it comes to higher volumes and better prices in its history. Thus, this sector presents the most important projections of the national horticultural area, displacing the table grape arbors product better handling in context of water scarcity, reduced demand for labor that requires machining and greater choice in their orchard processes.

Strong start of the Uruguayan tangerines in US.
Following the opening of exports in 2013, the Uruguayan citrus was clear that this year would mark a greater presence with their products.


After a decade of negotiations to allow the export of citrus from Uruguay to US, in October 2013 a trade agreement that allowed start the export process was signed. Tangerines and clementines were the first citrus sent to US from Uruguay in November 2013, almost at the end of the Uruguayan season, which begins the first days of May to end in November.
For now, the main market for these Uruguayan citrus is Europe, with approximately 60% of the fruit sent to the Netherlands, Britain and Russia in 2014, which corresponds to 27,400 tons, while EE. UU. recorded 4,600 tons of shipments, according to 10% of the quota. However, since the first shipments of citrus this 2015, has seen a significant change in the trend of exports, with approximately 4,400 tonnes have already reached the US market, about the same as in the entire previous season.
What's more, you can see a significant fall in exports to Europe (Netherlands, United Kingdom and Russia), as they have been sent to these destinations 7,076 tonnes, representing a decrease of 40.5% compared to 2014, though the season is just beginning so it is too early to draw conclusions.
What you can see, is that the trend is favorable to US markets this 2015. It is in this high value target Uruguay wants to hold with good prices and betting on the highest quality. What's more, it plans to increase its participation in other markets such as the Far East.

Projected growth of 15% in corn exports.
The United States Department of Agriculture (USDA) issued its first market projections for the 2015-2016 season and estimated volume shipments of 2.3 million tons of Paraguayan corn.


The projected increase is because this season corn is having very good development and good productivity rates expected. The additional 300 tons that will export Paraguay in the 2015-2016 campaign will allow climbing a position in the world ranking and placed as the eighth largest exporter of corn, according to the USDA report.
The largest marketers of corn in the 2015-2016 season will be the United States with 48.5 million tonnes, 24 million tonnes Brazil, Argentina 16 million tons, 16 million tons Ukraine, Serbia 3 million tons, Russia 2.5 million tonnes, EU 2.5 million tons, 2.3 million tons Paraguay, India 2 million tonnes and South Africa with 1 million tons.

Maize production in 2014 was 2.0 million tonnes in Paraguay, representing a fall of 18% compared to 2013 volume, which was 2.5 million tons, according to statistics from the Paraguayan Chamber Exporters and Traders Grain. This year is expected to grow 15% in exports of Paraguayan maize volumes reaching 2.3 million tons.
Quinoa exports total US $ 200 million this year.
The Ministry of Agriculture and Irrigation (Minagri) It estimates that this year quinoa exports reach US $ 200 million and will reflect further growth to 11% in 2015, driven mainly by the dynamism of the US market accounting for 50% of purchases.


After last year some drawbacks for the entry of Peruvian quinoa to the US for allegedly found a shipment of the product with chemical waste, now everything seems clear and even has reached bilateral agreements for increased trade of "grano de oro de los Andes "in the US market.


Minagri authorities and the United States agreed to formalize the inclusion of quinoa in the group 15 (cereals) later this year, which will prevent the return of containers of Andean grains and thus the possibilities that will open you can apply the permissible limits of pesticides to protect the life and health of consumers.
In the meeting, they also announced measures training for producers, coordination with the companies that register and market pesticides actions residue monitoring, studies of biological control as an alternative to chemical control among other measures that run from the 2014.
Bananas are increasing
Exports increased by 15.2% in the first quarter.



Banana is growing. 2014 was a great year for this Ecuadorian product, since it reached an export volume of 298 million cases, equivalent to an increase of 15% compared to 2013; situation during the first quarter of this year continues to rise as it increased 15.2% in the first quarter of 2015 compared to the same period last year.
At present, 30% of the national banana production and export going to the Chinese market and 25% to the United States, so that Ecuador remains the largest supplier of bananas in various markets ranging from South America to Oceania, Asia, not only by the volume of production but also for the quality of our fruit in both maturity and lifetime in the rack of shops and supermarkets. For this reason, so distant markets such as China decided in 2014 to increase its purchases of bananas by more than 200%.
PMA Fruittrade announces incorporation of Planttrade supporting the internationalization of the regional horticultural chain.

PMA Fruittrade Latin America, meeting point for world-class suppliers is pleased to announce that has joined our annual event the Professional Association of Vivarium (AGV) through Planttrade, with the objective to promote Chile as a platform for Latin America genetics of plants.
The challenge of the AGV with is Planttrade is to explore new markets. Therefore they will meet on 11 and 12 November at the Espacio Riesco Events Center, Santiago, Chile. In this regard, PMA Fruittrade has a unique equation where the Expo, the Convention and the Business Roundtable grant the perfect ingredients for attendees to enhance their growth, generating links to all the echelon of fruit and vegetable global supply chain.
There is an increasing and continuous demand for plants of countries in the region that are betting and growing stronger with it’s fruit-growing and see Chile as a benchmark in this area as a benchmark in this area. The focus of the AGV is to position as a reliable supplier of quality plants and new genetics.
The vivarium of Chile highlights for its excellent production and technological conditions, wide selection of species and varieties, generating an attractive offer with the best pesticides, genetic and quality standards.
PMA Fruittrade Latin America brings together all the echelon in the horticultural chain and provides welcome to Planttrade, essential link in the development and internationalization of Latin America. PMA Fruittrade and Planttrade have the valuable support of ProChile.
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Convention, Expo and Business Round Table program at a glance

IAs our goal is that every year you connect with the leaders of the world's fruit and vegetable industry, associativity fomentes generated new business opportunities and meet the latest market trends, we have updated the program calendar of PMA Fruittrade 2015 in our website, event to develop on 11 and 12 November held in Santiago, Chile. We have a unique equation where Expo, Convention and Business Roundtable provide the perfect ingredients for your maximize growth.
Connect | Discover | Inspire.

Chilean vivarium will have lead space in PMA Fruittrade Latin America.

The vivarium industry of Chile will show its wide range of species and varieties to major players in the global fruit and vegetable sector, on 11 and 12 November at Espacio Riesco.
Vivarium Association of Chile (AGV) confirms that the 2015 version of they Convention and Planttrade Business Roundtable will be held on 11 and 12 November in the framework of the PMA Fruittrade Latin America, meeting place for the horticultural industry in the region organized by PMA, Fedefruta and Yentzen Group. This, in order to promote Chile as a platform for Latin America genetics of plants and seedlings.
The challenge of the AGV with is Planttrade is exploring new markets and, as there is a growing and continuous demand of plants to countries in the region that are betting with their orchards and who see Chile as a benchmark in this area, PMA Fruittrade provides the perfect instance for generating such links with the chain.
Jorge Valenzuela Trebilcock, President of the Association of Vivarium of Chile, says that vivarium industry is an absolute compliment to the marketing of fruit and vegetables, "not only because we are a key player in the supply chain, but also because much of the new genetics is developing globally, comes precisely of programs linked to the vivarium.
With such meetings, the AGV not only looking to supply the Latin American market of, but also make contact with the global industry. "The fact of be near to producers, exporters and traders gives you a glimpse of what it will consume in the future, adds Valenzuela, so instances as Planttrade facilitate investment decisions in plant production."
The bet of Vivarium Association of Chile is positioning itself as a reliable supplier of quality plants and new genetics. Jorge Valenzuela values PMA Fruittrade Latin America devote a space to version 2015 Plantttrade, given that "we used to sell plants the local market and we need to export, and this is an important start in touch with customers, create networks and observing future demand step", he added.
PMA Fruittrade Latin America brings together all the links in the horticultural chain and provides the welcome to Planttrade, key and essential factor in the development and internationalization of the Latin American region. PMA Fruittrade and Planttrade have the valuable support of ProChile.
Drones for Agriculture

Unmanned aircraft would monitor the irrigation system in the field.
Farmers are eager for the technology. And it is because small drones, relatively cheap, could replace humans in a variety of tasks around the major crops: providing detailed information on crop harvesters and sprayers, directing more precisely to the trouble spots and reducing the amount of water and chemicals products needed.
Agricultural use of drones is about to take off after been “frozen” for years by the lack of federal guidelines. The Federal Aviation Administration (FAA) has approved more than 50 exemptions since January of this year related to agriculture operations. Companies that have received such exemptions say business has grown, helped by rapid advances in this technology.
Information that previously took days to collect (or it could not be collected at all) now you can obtained within minutes or hours and, in some cases, integrated with data collected from other high-tech agricultural machinery. Data collected during a flight appear on an iPad or other handheld device just minutes later. Such data could be images, 3D images of plants, thermal readings of crops or animals or other comments that a drone makes the fly. Those data could be images, 3D images of plants, thermal readings of crops, animals or other observations that the drone might take.
Most farmers cannot legally fly drones yet. The FAA is working on standards that allow these aircraft to be used regularly for business, maintaining certain standards of security and privacy.
Operators will have to pass a test of aeronautical knowledge and a background check by the Transportation Safety Administration of US (TSA).
Dollar price calls to revive fruit growing investments reconvertion

The scenario posed by today exchange rate opens a window to reactivate restructuring and modernization investments in the fruit sector, in pursuit of competitiveness.
That was what the president of the Chilean Association of Nurseries (AGV) and vice president of Fedefruta, Jorge Valenzuela Trebilcock, account for when he was asked about the impact of rising US currency that registered this month, and Tuesday again closed above of $ 660.
"After having a dollar under $ 500 a couple of years ago,the fruit exports now have the opportunity to returned investments that were postponed and can not wait any longer, as the renewal of obsolete orchards, that for they antiquity are no longer competitive in performance and quality”, quote Valenzuela.
The leader recalled that the impediment to investing in reconvertion during previous seasons, brought an unfavorable dollar complications because of the down from 30% in the grapes table competitiveness during the last decade, and a decrease of 22% apple exports during the first half of 2015, especially due to the latter start of aging orchards, as explained a few weeks ago Fedefruta.
The current exchange rate also calls for incorporating technologies and innovations to make production more efficient, because as Valenzuela explain, the development and improvement of the horticultural category indicates have to go hand to hand with investment and modernization, rather than lower costs of technologies or processes.
Now, as important as the dollar level -which is always volatile- is the Chilean fruit prices are getting abroad. "To do this we must continue openning and deepening markets, and continue producing fruit with the best quality possible in color, flavor and size," said fruit and nurseries leader. “If this scenario consolidate, the exchange rate and attractive prices for Chilean fruit, the sector will gain in competitiveness," concludes.
Source: El Economista América

In 170% fruit growing in the last eight years.The strong advance of hazelnut, added to the expansion of berries and the arrival of cherry trees and vines is changing the traditional landscape outlining an auspicious upgrowth of fruit, in La Araucania region, in the coming years.
The classic yellow landscape repeated on both sides of Route 5, after crossing the Malleco river to the south in early summer, with wheat harvest waiting and large machinery moving along the highway has begun to change. In the recent years it is interspersed with the green color of the blueberry farms, hazelnut and an occasional vineyard looming through the east.
Only between 2006 and 2012, the fruit surface in the region duplicate, surpass to over seven thousand hectares. And between that year and 2014 it grew 40%, reaching 10,238 hectares, according to preliminary estimates of the Information Center of Natural Resources, (Ciren). An increase of 170% in barely eight years, in a region where the intended area of fruit in 1982 was 500 hectares.
The reasons behind the transformation, that fruit growing across the country in recent decades had experienced, had relation with the introduction of species like blueberry and hazelnut, which have grown in the Ninth Region.
And the potential for fruit growing in the area is far from peaking. On the contrary, it is estimated that recently are starting and giving the conditions of soil and climate to grow.
Despite this takeoff fruit, annual crops that traditionally made this region called the "breadbasket of Chile", had not disappeared or lost relevance, and producers say that it is increasingly common to see a mixture of grains and fruit in the fields. In wheat, the main crop of La Araucania, despite the decline in 39% of sown in the last 35 years, in this last season yields have tripled they averaged in 55.5 quintals per hectare, according to the INE, although in some areas, with the addition of irrigation and specialized machinery, plus the support of new technologies, will exceed the 100 quintals.
Source: Economia & Negocios
Promising future for fruit in La Araucanía.

An article in The New York Times suggests that the use of satellite images, weather information and digital sensors are just beginning to rise, but in the future will mark a new stage for the sector, enabling increased crop productivity worldwide.
Two weeks ago, at a forum organized by the National Science Foundation and the National Consortium for Data Science in San Jose, California, where gathered academics, government representatives and technology companies to discuss technical and policy issues that must be considered if we want to transform the "internet of things" into a reality.
However, the meeting in Silicon Valley also highlighted the potential of solutions that "Internet of things" can bring for some needs. The start-up founder of agricultural technology OnFarm Systems, Lance Donny, gave a presentation that showed the history of agriculture, which also ensures that low-cost sensors, intelligent software and storage of information in a cloud have the potential to transform agriculture and help feed the growing volume of world population.
Lance Donny divided in three levels the progress of agriculture. The first, pre-industrial agriculture, until the 20s, based on subsistence agriculture, where was needed almost one hectare to feed one person. At the second level was industrial agriculture, between 1920 and 2010, where tractors and crop rotation, the use of fertilizers and the development of new seeds opened the door to extensive and commercial agriculture. With that, the land gained in productivity and now one acre is needed to feed five people.
But also it describes a third level, which he calls Ag 3.0, which would be newly formed and involves using information from different sources, such as sensors work equipment and plants, satellite images and climate monitoring. In the near future, he says, the use of water and fertilizers will be measured and monitored in detail, in some cases plant by plant.
The benefits of using data would be more productive and efficient use of land, water and fertilizers. But also Donny propound that it will be a contribution to meet the growing demand for greater transparency in production, inasmuch as consumers increasingly want to know where their food comes from, how much water and chemicals were used to produce it and how and when it was harvested. "Information is the only way to respond to this," commented in his presentation.
Source: Economia & Negocios
New technologies for agriculture 3.0

Grapes: A greater concentration.
The 3,8% increase in export volume in this season against the last hides an interesting phenomenom: the concentration of the offer. While the top 20 exporters rose an average 20,9%, the rest experienced a 12,4% fall on this season. And even then, the most interesting thing happens on the first 10 exporters, who went from controlling 32,7% of shipments in 2013-2014 to controlling 40,6% of the exported volume for 2014-2015. Standout performances by Subsole, who consolidated its first place, with a 15,4% growth, and by Exser, with a 14,2% increase.
Kiwis: Recovering, but not quite there yet.
Kiwi’s recovery in terms of volumen was very important with a 33,2% increase comparing with the polar wave affected last season of 2013. Nevertheless, it’s still not in the historical levels of a few years back. Amogn the greatest traders, the biggest growths were experienced by Frusan, with a 44,5%; Coprefrut, with a 88,3%; and Santa Cruz, also with a 88,3%. On the other hand, Dole experienced a 24,7% fall in their export volume. Particularly noteworthy as well is the rise of Propal, the traditional avocado exporters, who still aren’t top players in the Kiwi field, grossed 2.249 tons. in 2014-2015, a whopping 442,6% more than last season.
Apples: A strong fall.
Nature was on a bad mood for the 2014-2015 season, resulting in a 23% decrease of the outgoing volume. Which is why almost every single trader suffered a reduction in shipments, with the glaring exception of Frutam, who went up by 3,1%. Meanwhile, leaders Dole went down by a 10,6%, Unifrutti followed suit with a 16,5% decrease and Copefrut with a 10,5% fall. In spite of this, the truly noteworthy decreases were those experienced by David del Curto with a very hard 51,4% decrease, resulting in 16.962 less tons., and by San Clemente, with an 11.313 tons. Decrease.
Cranberries: Everybody can export.
While many of the other fruits show a concentrating trend, in the filed of cranberries there’s a rise in the entrance of new players. Stability and sustained good results for the past few years have motivated producers to begin exporting directly. While the top 20 exporters grew a 20,6% in this season, the rest grew a 31,3%. Hortifrut, traditionally the biggest and most dominant exporter of cranberries grew a 7,5%. But that doesn’t mean that there aren’t any surprises in the group of the big players, like the strong growth experienced by Curicó-based Copefrut, with a 74,5% rise, and the Chillán-based Carsol, with a 39,6% rise.
Avocados: A downwards year.
Like few other crops, avocados are characterized by a strong yearly variation. A highly productive season is usually followed by another with scarce volume. And 2014-2015 season wasn’t the exception, with a 50,7% decrease in the exportable availability after a record breaking last season. That, plus the high local demand and the low price that the dollar commanded for a while, made selling abroad very unattractive. The main exporters following the downward trend, Propal diminished in 50,4% and Agricom went down 65,5%. Notable though, is the trend-breaking and very powerful increase of Jorge Schmidt, who went up by a staggering 382%.
Cherries: The unstoppable Garcés brothers.
The increase is remarkable. Las season, Chile shipped 50,4% more than the preceding campaign.
A good chunk of that was concentrated in China. And prices didn’t register a significant variation, so optimism and smiles are booming on this sector.
San Francisco Lo Garcés, owned by brothers Hernán and Pablo Garcés, is still on the rise, with an annual growth of 56,7%, equivalent to 7.193 tons. more. Copefrut had a good season as well, with a 31,1% rise.
Exporters Prize and Meyer also were on top of their game, with increases of 138,4% and 140,7%,each.
Exports: Resultads by fruit
Source: Economia & Negocios


Today, Chile is the number one exporter of nuts in the southern hemisphere
and number 3 worldwide.
Five years ago, the use of mechanized nutcracking was a novelty in Chile. Nowadays though, a little bit over 60% of total nuts are cracked mechanically, a fundamental increase which allows facing a greater demand.
The Chilean Walnut Commission reported that during the 2014/15 season, 48.669 tons of nuts were exported, of which 36.510 tons were exported without shells. And of these a 55% was due to mechanical nutcracking and 45% was done manually, that goes to show the necessity to incorporate this technology if you are aiming for increased production values.
Given that estimated production values for Chile will double in the following five years, the introduction of mechanized nutcracking has been fundamental, looking closely at the scarcity of workforce to crack all the nuts that are produced.
But in spite of the rise of mechanized nutcracking, the Chilean Walnut Commission says that niche markets for manually cracked nuts will still exist.
Manually cracked nuts are a Premium product that has nearly zero scratches or damage to the pulp, making them a very attractive product, especially for niche markets willing to pay for such characteristics.
On the other hand, mechanical cracking leaves scratches on the nut, but Chile has managed to develop an excellent product with far less damage than those coming from elsewhere, which has allowed the country to shine for an excellent product.
According to the Chilean Walnut Commission, the introduction of mechanical cracking in the chilean nut industry hasn’t had a major impact on manually cracked nuts, since that niche will continue to exist, meaning that the mechanically cracked nuts are an increase over what was already being produced.
Chilean Nut Industry
Source: Portal Frutícola


With two months remaing for the event’s start, PMA Fruittrade has cemented
its place as LATAM meeting point for the world fruit and vegetable industry.
In this second edition, which will be carried out between November 11 and 12 of this year,
there will be ample oportunities to promote the sector and coming face to face with industry leaders with a view to cementing commercial agreements and building new cooperation networks and opening new markets.
PMA Fruittrade 2015 will also show the latest technological trends, key services and a consumer’s global outlook, the starting point for every decision regarding production.
Remember to signup HERE and don’t miss out on the chance to do business on an unprecedented scale for the industry.
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Greetings and Invitation from NANCY TUCKER
Vice President of Global Business Development
PMA

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Chilean industry of dried and dehydrated fruits seek to consolidate it's
growth abroad.
On November 11th and 12th, Santiago de Chile will be the hosts of the second
PMA Fruittrade Latin America 2015 convention and the Chilean dry and dehydrated fruit
industry will have a great presence on it. Along with the participation of several partners,
the Chilean Walnut Commission and Chile Prunes will have a large presence both with a
stand and on the business negotiations. And with it, they are looking to consolidate
the growth that this industry has achieved on foreign markets; the sector-comprising
nuts, dehydrated prunes, almonds, raisins and hazelnuts- grew at an average 19% last season and billed US$810 million, placing the sector among the biggest Chilean food exports.
Andrés Rodríguez, president of the Chilean Walnut Commission and vicepresident of Chile Prunes, says that this event will count among its participants both supermarket chains and dry and dehydrated fruit importers from all over Latin America. “The fair, traditionally focused on fresh fruit, also aims to become a great business scenario for dry and dehydrated fruit. This fair, on its second international version to be based in Chile, has become a great platform for the fruit and vegetable sector with buyers from all over the world".
Chilean Walnut & Chile Prunes protagonists in PMA Fruittrade 2015
